In 2014, research by the CMO Council revealed that only 5 percent of major marketers targeting small business decision-makers believe such customers have a positive view of big business. Less than half of them believe they have a good relationship with their own small business customers.


For the past quarter-century, the SmallBusiness.com Content Studio, a unit of the pioneering customer media and content company, Hammock Inc., has helped clients such as OfficeMax and the National Federation of Independent Business (NFIB) use highly customized media and content to add value to their products and services. The studio has built deep and long-lasting relationships with the men and women who own and run small businesses. Our secret? Content that helps small business customers not only purchase products, but use those products to attain the outcome they sought when purchasing them.


We can make it easier to reach, sell to and build long-term relationships with small business owners and managers. We can also help you tightly focus your resources on the specific customer media and content small business decision-makers seek from your company and brand. When you need insight into the process small business decision-makers follow when purchasing products and services like yours, we can help you determine how those choices are made. And when you need to demonstrate the value of your products, we can help you develop branded media that will give you an edge over your competition.


Our ability to help you comes from the experience of actually being a small business. But over the course of 23 years, we have built a network of more than 400 independent and small-studio creators who write, edit, design, photograph, develop, code, illustrate, research and pioneer new ways to use ever-changing technology tools and emerging channels of distribution. During the past two decades, our editorial network has interviewed more than 10,000 small business owners who have appeared in the custom media we've created. No matter where your needs are, chances are we have a creator with "boots on the ground" nearby.


We don't solely depend on our 23 years of experience. Our ability to help you also comes from what we learn daily through a constant conversation with the small business owners and managers on media related to SmallBusiness.com, including the SmallBusiness.com/WIKI, @smallbusiness on Twitter and pinterest.com/smallbusiness.


We work with clients on specific challenges and opportunities. WE ARE NOT a content farm or a service that merely aggregates commodity content from wire services. Our media and content services focus exclusively on helping tell your unique story, serve your specific customers' needs and add value to your particular products and services. While we can source and manage your needs for various types of content, our focus is on the building of long-term customer relationships through media and content programs.


Simply contact us and we can have a quick chat about what you're trying to accomplish. (Call Steve Sullivan at 615-690-3427 or email him at ssullivan@hammock.com.) If it seems like we might make a good fit, we'll set up a longer conversation to share with you the ways you can overcome "The 95 Percent Challenge" by focusing on what your small business customers really need and want.